PPH ...
... stands for Plant Publicity Holland. ... has as its principal task the collective promotion of Dutch hardy nursery stock in the Netherlands and other countries. ... organizes and supports a wide range of activities aimed at promoting the sale of Dutch hardy nursery stock on behalf of and for colleagues in this sector.
In the Netherlands and other countries ... ... the aim is to increase sales of Dutch hardy nursery stock and promote the good, reliable reputation of the sector. ... is where PPH is active. PPH's activities extend around the world to North America, Japan and many European countries. ... different means are used to promote the Dutch hardy nursery stock sector.
One aim, two markets ... ... the consumer market and the landscape and amenity markets. ... different programmes and activities are tailored for each.
Beautiful products all year round... ...is the message which PPH uses to promote hardy nursery stock to the consumer market. The aim is to increase the number of buyers and the number of purchases per consumer. ... is the motto also used to approach the consumer market by the PR agencies outside the Netherlands with which PPH cooperates. ... is the starting point for organizing specific activities via television and radio broadcasting, the consumer press and professional journals.
The right Plant in the right Place ... ... under this motto PPH informs consumers in the landscape and amenity markets about the products and their uses. This includes local authorities, landscape architects and organizations responsible for public green space. ... was chosen as a motto because the policy in this market focuses primarily on providing information.
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